Micheal Jordan and Global Capitalism: Still an iconic figure today!

I would say even in his day as a basketball player, Micheal Jordan is still seen an iconic figure today and here are the reasons why I believe that. I remember reading this book for my sociology class called, Micheal Jordan and the New Global Capitalism, by Walter LaFeber. According to the NY Times, “at the end of the twentieth century, Americans, their economy, and their culture seemed to dominate many parts of the globe. A basketball player who lived in Chicago, Michael Jordan, was arguably the most recognized and revered of those Americans to billions of people worldwide” (NY Times). There was this one example about the school children in China, they were asked to rank the two greatest figures of the 20th century, which were Zhou,  who created the communist revolution, and Micheal Jordan,  who they knew because of the American produced advertisements for Nike shoes of him as an athlete floating in the air, and they enthusiastically follow on television. I also remember as a kid, seeing advertisements of him on television in the Philippines as well as the boys in my school comparing their Jordan air shoes. He really was the talk and heroic figure of the boys in my middle school.

Micheal Jordan’s coach, Phil Jackson, believes that Jordan, “…somehow been transformed in the public mind from a great athlete to a sports deity” (NY Times). Through his skills, it quickly transcended for him to money and power, who earned $30 million a year playing sports and more than twice the amount of money from his personal business and endorsements. NY times states, “… Jordan became a hero for the many races in American society was thus somewhat surprising. That he could transform this role into becoming, the most successful advertising figure in the world was historic (NY Times).

Even after his retirement in basketball, Jordan is still seen as a powerful and iconic figure. He owns the majority share of his basketball team called “Charlotte Bobcats”.  In June of 2010 Forbes Magazine, ranked Micheal Jordan the 20th most powerful celebrity in the world with $55 million earned between years of 2009 – 2010. Also, the Brand Jordan generates $1 billion in sales for Nike.





3 thoughts on “Micheal Jordan and Global Capitalism: Still an iconic figure today!

  1. I think Michael Jordan is still an iconic figure today as well. In my opinion, he was able to expand upon his brand largely because of his affiliation with promoting sneakers which took their name from him, Jordans. In a way this contributed to his story and gave kids the chance to buy shoes that would somehow associate them with the superstar and maybe even make them think the shoes would make them play “like mike”.

  2. Great post…I’m sure you know that even though Jordan has been out of the NBA for awhile his name and the imprint he left of basketball is still being talk about quite often. Micheal Jordans name is always being brought up…”who is the next Mike”, “will there ever be another Michael Jordan?” These are Questions that are constantly debated on sports show, sports radio, etc. One of the great aspects about sports is statistics and the comparision between players today and players of the past. Interesting enough, with all the hype surrounding Lebron James making a decision on where to sign this summer, Micheal Jordan made a great commercial, in an almost attacking kind of way towards the the commercial James made. It was almost, as if Jordan is reminding everyone on how he handled situations differently then James, with people comparing James as the new Jordan. Here is the link hope you enjoy it, it’s a good one!

  3. Great ending towards the video. I saw that commercial of Lebron James, and felt it was a pretty awful commercial Nike was giving. The ending that Jordan gave sums it all up, “maybe you should stop making excuses”. I feel you are right, that these days people are waiting to see who will be the next MJ in basketball.

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