http://www.newyorker.com/talk/financial/2011/10/17/111017ta_talk_surowiecki (how steve jobs changed apple)

http://www.newyorker.com/talk/financial/2012/03/26/120326ta_talk_surowiecki (the more the merrier)’

These are the two articles i will be discusing for today’s class: they are from the New Yorker, by James Surowiecki. The first article explains how Steve Jobs influenced apple from the software, hardware, apperance, technology, even the number of screws that go into a laptop. The colors used in the advertising show that Steve Jobs used marketing techniques that werent always cost efficant but uphold the mission of Apple and represent the brand. Steve Jobs wanted Apple to “Own and control the primary technology in everything we do”. Although he wanted everything to be formatted specifically to Mac computers, by allowing songs to be in MP3 format he opened the market and was able to get many other customers instead of only apple users being able to use itunes. Something Jobs always said was “saying no to ideas was as important as saying yes”. in giving up a little control, Jobs found alot more power…

in the second article, ‘The More the Merrier’, Surowiecki describes how companies that cut payroll costs and fire alot of employees might see the short term aspect of cutting costs, but suffer greatly in the long term. he feels that cutting costs have gone too far and that the customers are the ones paying- because theyre being forced to do more work. “But you can only outsource so much work before alienating your customers.”

These articles relate to the book, Wisdom of Crowds, because according to Surowiecki, “under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionally intelligent people in order to be smart.”

i feel that in the more the merrier it explains that it is better to have more people that are not necicarily the ‘experts’ to help customers than it is to have too few employees who are experts. also Steve jobs may have been one expert but he worked with groups to hear feedback , get ideas, and produce the products. although he may be the face of apple there is clearly a team behind him. The main thing to keep in mind is that there needs to be diversity in a group in order for it to be successful. If Steve Jobs didnt have a diverse group many of the same thinkers would chose certain things that would limit their popularity and ulitmately market share.


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