When discussing culture jamming in class, there were multiple definitions thrown around. When looking more into it, the best definition I came across was by Graham Meikle.
“Jamming involves the grassroots reworking of existing media images and media forms to change their meaning, to call attention to what may otherwise go unnoticed, to implicate those images in broader political issues. Jamming is self, reflective media activism, engaged with media issue.”
When I first think of culture jamming, I picture billboards in the city with graffiti, however this is actually extremely popular on the web now, even more so than graffiti. Whenever I scroll through Facebook, there are always examples of culture jamming “shared” by other users. I personally really enjoy most of the ones I’ve come across. Its a humerous way to get someone’s attention about a real issue. The example we looked at in class of the Sesame Street gang threatening Mitt Romney has stuck with me because of the irony that the favorite children’s show characters are holding knives threatening the presidential candidate.
The example I chose for the blog shows a Dodge Ram jeep in a typical car advertisement. The car’s out in a secret destination in the middle of the desert. The caption says “Nature… It’ll Grow Back.” This, of course, referencing the environmental carbon footprint left by the car industry. It is scary to think of a time when nature is not able to fight against our overpopulated world, and the more cars that are put on the roads, the closer to we’re getting to a time like that.