In the article Small Change: Why the Revolution will not be Tweeted by Malcolm Gladwell, Gladwell argues that the use of social networking is not necessary in order to conduct social activism. In contradiction to his argument, it states how technological advancements like social networks are “making it easier for the powerless to collaborate coordinate, and give their voice to their concerns.” The use of social media as a tool of communication has allowed for the powerless to become more powerful. Social networks like Twitter and Facebook allow protestors to connect, organize, and act at a faster rate.
When groundbreaking protests such as Civil Rights Movement occurred, it was not as simple as a click of a button or swipe of a finger to pass on their messages of social activism. The lack of technology, in movements like the 1960 Greensboro sit-in, delayed their efforts to spread social activism. Social media is not necessary in order to conduct social activism but it is a key component in efficiency.