Upon listening to On The Media’s “Fake Reviews Online” podcast, it reminded me of one time where I considered downloading the app itself. One Friday night in Boston with my cousin, I remember we decided to go eat somewhere new. Claudia suggested to “Yelp” the restaurant, by looking at its ratings and comments to see if we’d actually enjoy it.
Although it did in fact let us know of the restaurant’s usual price range ($$$$), I was naturally skeptical about trusting the reviews. Personally, I have never been much of a commentator online, and never did I consider recurring to Yelp. I suppose now that there are millions of places and choices for restaurants and many of them must compete between each other for audience and clientele. Apps like Yelp, therefore, facilitate restaurants in spreading the word about their establishments, and its reviews them can be truly ambiguous.
Many commentators may be angry with an establishment and wish no further association with it and wishes for others to stop doing so as well. Other reviewers, as we have seen in this new case study, are most likely paid the establishments themselves to provide an insightful or positive. These actions are all for the sake of receiving benefit no matter the form of deception; therefore trust becomes an issue in media as well. The strong drive for immediacy, competition and deception seems to be the hubris-like nature of journalism.