Nowadays, digital media has expanded so greatly that sometimes it has no boundaries to itself. Digital media has so many commenters and individuals making up the network that there can never be only one single voice of analysis. Memes today, provide this similar aspect of social media. Memes are an advantage/perk of digital media, given that it allows for individuals to frame a specific aspect or life circumstance to either ridicule or analyze it from its primary perspective.
Memes, in turn, can also be malleable. For example, in this link:
A girl initially mocks the idea of reading by making a meme. Many people however, decided to mock her instead, given that she is mocking a very important aspect of learning merely to seem cool in contemporary culture. I just love the way that people went so out of their way to continue this thread of malleable memes without even thinking about the silly mocking ideals and behavior behind the manifestation of it.