So You Think You Can Dance – Mediated Mobilization

Every year the show, So You Think You Can Dance, informs their viewers to celebrate National Dance Day, which is the last Saturday of July. They have the viewers learn one out of the three dances they post on their website to participate in a worldwide flash mob. Then on this day these flash mobs are performed at different places throughout the world such as Six Flags, Grand Park in LA and other large venues.

Here’s the video from the 2012 National Dance Day Flash Mob that So You Think You Can Dance promoted via television and Internet. I found this to support the topic of mediated mobilization in that they used the media to organize the flash mob and got people to join along. They created a Facebook page that people could post their videos to, to show where they did the dance and they also used the Internet to inform the viewers what the choreography was to be performed on this day.

This relationship of mediated mobilization is in the form of a flash mob. The television show was able to use the media to actually move the audience to participate in this event. This shows that without the use of media that getting people worldwide to take part in the National Dance Day would most likely not happen. The goal was to get dance fans all over the world to get together and do this on the streets. The media helped to get this information across to people.

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One thought on “So You Think You Can Dance – Mediated Mobilization

  1. I love this example of mediated mobilization. Normally I don’t think people realize that forms of mediated mobilization do not necessarily have to be in the form of a protest or standing up against something negative that is occurring within society. An example like this shows that people can be moved to participate in events for a good cause and getting the word out is just as important. I like that you mentioned the fact that the media was used to help get the word out and this example will be very beneficial for my research paper!

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