Kony 2012

After discussing in class about Mediated Mobilization, Kony 2012 came to mind. I believe this is a good example of Mediated Mobilization, the campaign was able to capture attention quickly. I actually remember watching the film, its purpose was to promote the charity’s “Stop Kony” movement. The campaigns attention was to make Joseph Kony globally known in an effort to arrest him. Joseph Kony is a Ugandan militia leader and fugitive. Although, Joseph Kony was not captured within the one year deadline, the short film was a success becoming the most viral video, reaching 100 million viewers.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s