Purpose: To discuss culture jamming as a genre of new media activism and explore the effects that it has on our society. Culture jamming is supposed to utilize the images of mainstream media to make a critical point by taking the form of pop culture and then critiquing it. However, in agreement with Lievrouw “is it enough to just raise awareness, shape an attitude, or cultivate an ironic stance if such awareness, attitudes, or stances do not translate into action and a change of the repressive status quo” that dominates our society today? Relating this back to Malcolm Gladwell’s essay of “why the revolution will not be tweeted,” taking action doesn’t necessarily mean posting a status or creating an image in the minds of its viewers.
Carducci, Vince. “Culture Jamming A Sociological Perspective.” Journal of Consumer Culture
6.1 (2006): 116-138.
Counterargument: Proposes culture jamming as an end to the problems that occur within our society; as a way to readjust the market system.
“Definition of Culture Jamming in English.” Culture Jamming: Definition of Culture Jamming in
Oxford Dictionary (British & World English). N.p., n.d. Web.
Definition: the practice of criticizing and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.
Falls, Jason. “Social Media Explorer.” Social Media Explorer Gladwell Is Right The Revolution
Will Not Be Tweeted Comments. N.p., n.d. Web. 31 Oct. 2013.
Social media helps to facilitate change, not necessarily drive it. This source supports Gladwell’s essay and focuses on the correlation between weak ties and how these sites are not a power structure.
Gladwell, Malcolm. “Definition of Culture Jamming in English.” Culture Jamming: Definition of
Culture Jamming in Oxford Dictionary (British & World English). N.p., n.d. Web.
Discusses the effect that communication has on our society and reveals the idea that they cannot serve as a primary source to promote change and that another form of activism has to exist.
Harold, Christine. “Pranking Rhetoric: “Culture Jamming” As Media Activism.” Critical Studies
In Media Communication 21.3 (2004): 189-211. Communication & Mass Media Complete. Web. 31 Oct. 2013.
Culture jamming is being defined as a revolutionary practice among society and is seen as a strategic practice among its protestors.