It is interesting to see the different sides of activism by both the producer and consumer on social media. Typically there are young audiences that get greatly influenced by things that they read or follow online. They can choose to promote it, or treat it with satire. Activists have specific goals when they are trying to target an audience. They get to know their consumers, they can gather their information online very fast, they build relationships with social media companies which can ultimately help them in the future, and most importantly, they can gain an enormous amount of power by starting their message through social media. Social media can also be a danger for people who are activists through it: You can to really be in touch with your followers, updating constantly, and finding people who agree with what you are promoting. If not, you can lose your popularity instantly.
Social media is an extremely important factor in activism and protesting because they focus primarily on gaining users. It does not matter if what you have to say is important to you, if users are supporting it and promoting it with you then that is ultimately what matters. Social media is an important factor, but is not the only necessary one when trying to get a point across. An example of activism being used through social media would be UNICEF. I have seen celebrities post things about UNICEF almost all the time. Not only do I see this on celeberties profiles, but I see it being promoted on Facebook, Twitter, and Youtube.