In class, we talked about how different sources of media are being used to promote issues and tragedies happening around the world. Most groups promoting an issue start small, then have a “tipping point,” or massive spike, in interest because someone attaches themselves to the project. Usually, a person with a large following on Twitter, Instagram, Tumblr, Facebook, or Youtube will become the face of a project and the interest from others will spike. Also, media gets the point across for people who do not have a large following, but catch the interest of many people, which might not be for a positive reason.
Recently, ISIS has used media to promote tragedies. They have used Tumblr and Facebook to communicate with each other all over the world. Youtube is used as a tactic to scare the people of all countries. With a simple upload, they are able to bring mass panic to a huge group of people at once. They use these social media outlets to promote their beliefs to mass amounts of people, at a quick pace.
On the other hand, some people will use media for a positive impact to bring light to promote issues. For example, at the 2014 Video Music Awards, Miley Cyrus won Video of the Year for her music video of Wrecking Ball. When accepting the award, to everyone’s surprise, a young man came up to accept the award for Miley. Instead of her accepting the award and thanking everyone who helped produce the video, she sent her friend, who is homeless, up to accept the award to bring awareness to the idea that there are “54,000 homeless beings who have no place to call home” while $7 billion will be made by the music industry in a year. Although Miley was not on stage, she tacked her name and media personality to the issue of being homeless to bring awareness. Just by this one award acceptance, youtube videos, facebook pages, websites – everything was being made to talk about this issue of being homeless. Before Miley, people helped support the homeless, but by the use of media, the issue was brought to audiences around the world in the quickest way it could get the point across.