It seems like everyone is unpacking their libraries, their record collections, and what not. But surprisingly, the contemporary counterculture is packing up their Vinyl collection seriously. The idea of having everything stored in one place, increasing room space in apartments and storage rooms, has pleased our culture for a long time. Although the business of CDs and DVDs has reduced significantly, vinyl has made a huge comeback. Why would that be?
Let us take the freedom to identify the “contemporary counterculture” with the term hipster. In case you were not familiar with the term a brief description would be: men and women who are not in touch with the mainstream culture, and reject ideas of popular culture, creative individuals with extensive knowledge in the science and arts combined with innovative minds, they are also against being part of the system and spend ridiculous amounts of money to portray a style that looks like you spent $10 bucks.
This counterculture has aided the return of the Vinyl. If everyone is using their Ipods and internet streaming applications, hipsters want to feel the music and listen to it in a classier setting, to truly connect or to simply be cool. Urban Outfitters, the Hipster Mecca, has been responsible for this trend, selling actual vinyl and the technology (up to date features) to listen. According to the Philly.com, record store vendors never really gave up on vinyl because of people who invest in collections, but it is millennials who have been the real MVPs buying vinyl in these recent years.
Like mentioned before, these hipster minds are creative and have a special appreciation for art & music. Listening to a vinyl is an experience and pays respect for the artist. Simultaneously, their preferences creates an opportunity for profit, in a marketers’ mind.
Collectors’ attachment is covered on Unpacking My Library. In my opinion, hipster are more prone to just buy the vinyl for what it stands for, a trend, while a collector is connected to the history of the vinyl, book, or any item of collection value. This just leave more space to say how times have changed and how disconnected we are.
In Unpacking My Record Collection, Dibbell mentions the act of making everything “immaterial.” Both readings focus on the unpacking of media we consume. In this era that we live in we are exposed to the media we consume and the media we produce. We are so focused on unpacking, and when we look at the bag, there is nothing packed. At least for millennials, most of our memories, accomplishments, important documents, and pictures are held in the digital air or online. If one day for some reason, some Black Mirror inspired events happen, where we are unable to access any type of social media or technology, how are we going to cherish memories and remember the past?
Finally unpacking your libraries and record collections and letting them go into the digital air is a choice. No one is really forcing you. If the collector in you doesn’t want to unpack, then don’t and embrace your interests. Be the hipster in you, I guess.