Are we able to trust the Media ? There are so many hoaxes out there in the media that we are not aware of. In this day and age it is hard to separate the truth from the people and objects that are placed in media to persuade us. The first major known hoax was in 2006, of lonelygirl15, video blogger on YouTube. She was a scripted actress that video blogged about her life and events, but after 3 months the press found out about this hoax and outted the young company. When people/fan base found out the trust for media decreased because this was a girl the world loved and felt on a personal level with. To find out that it was a hoax shocked everyone. The goal of the company was to break into the entertainment world and it succeeded for a while, with her having one of the most subscribed channels on YouTube. After the events of lonelygirl15 It is known for people/businesses to take hidden persuaders and make them appear to be authentic or the real deal when in all actuality it turns out to be part of a viral marketing campaign, a public relations strategy, or other organized efforts. Companies use hidden persuades/hoaxes frequently to build brand awareness/equity for their business. Other people create hoaxes to become viral and become famous for it, it’s all about the love of being known and making money. So is the media trustworthy ? Hmm, I am sure that anyone would agree that it’s not.