On December 20, 2013, PR consultant Justine Sacco dramatically altered her life path with this tidbit of wisdom, which she tweeted:
Sacco was immediately fired from her job after her tweet went viral. She now claims she cannot “get a job or date” like a normal person. Now obviously Justine Sacco is an idiot. The tweet was racist, offensive, and not in the slightest bit funny. Nobody could understand her twisted sense of humor through a keyboard. Tone of voice is an issue when it comes to the internet, sarcasm and jokes do not play very well. Think about real life and how somebody displays sarcasm. The person will change their voice and use body language to say “This is sarcasm.” Through the internet, there are none of those things. When Sacco tweeted this, people immediately took the tweet at face value. For that reason, I have a small place in my heart, very small, naked to the human eye, that feels bad for Justine the PR lady.