The fire of cell phones with full keyboards and ultra fast internet connectivity was quickly extinguished with the rise of screens devoted to images. The BlackBerry used to be insanely popular for corporate professionals and avid email-senders. But now full-alphabet typing comes in the form of a touch screen. Now that these keys have become obsolete, a language of pictures and emoticons has been channelling our communication. It’s a culture shift with which the BlackBerry could not keep up. Understanding each other through text has its language barriers whereas visuals are universal. Now, not only is message sending instantaneous, but message receiving is too. Simply looking is required instead of reading. But what happens if/ when the written word becomes obsolete along with the BlackBerry? Will that be the point at which we have devalued our brains?