My last blog post :'(


As my time at Mville comes to an end I couldn’t have thought of a better way to tell the story of my journey as college gal than through emojis. It was during the time the class of 2016 entered college when the emoji made its way into the iPhone and began to gain star power. Being an iPhone user myself, I was a little skeptical of the symbols when I first saw them appear on social media. Although hesitant at first, I downloaded the emoji application and from that day nothing has been the same. I now find myself using emojis on the daily basis and couldn’t imagine texting in the 21st century without them. My experience with emojis though is also a parallel to my college career. As we all probably felt, I was scared when coming to college but after settling in and getting accustomed to the roam of things I realized it was not as I bad as I thought it would be. When I graduated high school I could’ve never imagined that I would’ve endured and experience everything I have in these past four years. I stepped out of my comfort zone countless times and grew enormously. As it all comes to an end, I reflect through emojis.

– Yanilis Checo



Last week we had the awesome opportunity to Skype with Justin Peters, author of the book The Idealist. It was such a great experience to hear him answer the questions we prepared and hear the story behind his book.

I was happy to hear him respond to my question. I was surprised when he mentioned that he thought that the base we pay for music subscriptions now is actually underpriced. This made me think because my opinion was that too many subscriptions would mean a lot of expenses for our pockets, but he explained how many of the underground artists who are featured on these services don’t get compensated the way they should. After hearing his response I started realizing how much this can actually hurt the careers of those artists and felt a little different about paying for music subscriptions.

At the end of our discussion Mr. Peters left us with a question himself. To adapt or to regulate the web. I believe that we should adapt with the new innovations of the internet and technology just like we have been for years. If we simply sit and think about how the internet and technology got to being the what they are today, all we have been doing is adapting. If stricter regulations are  implemented then we will be just be crippled while there is a world of new opportunities for us to conquer. Of course, content/media producers, and artist should be recognized and compensated for their work, but we shouldn’t be completely exiled from accessing their work because we have to pay royalties.

– Yanilis Checo


For my semester project I started off by chronologically listing moments in my college career that I was able to remember off the top of my head and followed by looking through old pictures to pick up on memories that didn’t pop up on me so quickly. When I came up with the idea of narrating my four years through emojis I didn’t think I would have much trouble, but surprisingly it is actually hard to pick the right emoji to convey the right message. When researching for my paper I explored how emojis are misconstrued and that was something I was definitely trying to keep in mind and avoid. On my paper I do elaborate further on what paradigms and reasons there are to credit for the miscommunication of emojis, as well as a couple of interesting incriminating cases centered around the use of emojis.

– Yanilis Checo



This week finesse queen, super mom, Kris Jenner brought my attention to a topic in media and communications I would have never really given thought to: trademarking hashtags. Since their existence, hashtags have been a useful tool on social media used to electronically collect all sources of one related topic by using a symbol and a specific word/phrase. Brands are now using the trend to their marketing advantage and trademarking hashtags, this is actually allowed.

When a company trademarks a phrase they do not intend to silence their customers who may want to use it, they actually condone the positive use of their hashtags. As it turns out, the main legal reason why a company would trademark a hashtag is to “prevent companies and service providers within the same industry” for competition.

Kris Jenner now faces a legal battle with a jewelry brand named Jenny Present. Jenny Present offers their customers a line of customized jewels under their “Original Proud Mama” collection and so trademarked the phrase #ProudMama. If you follow Jenner on Instagram you have noticed that most of her posts are commemorating her family’s accomplishments where she uses #ProudMama regularly. Earlier this year Kris launched a line of affordable jewelry. With this in line the Jenny Present brand called over the attention of authorities and asked that Jenner refrain from using the phrase. Kris is not going to out up and easy fight and so goes the battle.


– Yanilis Checo



SoundCloud + Sony


You get the aux cord, what app do you open up? … If SoundCloud came to mind at all you should read this:

SoundCloud who offers over 100 million free tracks has signed a licensing deal with the worlds second largest record company, Sony, a.k.a. another paid subscription #AnotherOne. After Apple launched its music streaming service Apple Music June of 2015, and Jay Z’s Tidal in March of the same year SoundCloud seems to be entering the trend a little. This deal though comes after an awkward battle between the two companies. Back in May Sony pulled numerous songs produced by their artists which were being streamed on the site without charging any royalties and this got people upset. Like DJ Madeon who compared Sony’s actions to being held hostage. Sony had nothing to say about the event but SoundCloud answered by empathizing with musicians in saying “we’ve always put control in the hands of creators, and anyone who makes music and audio can decide when and how they want to share it with fans.”

Record companies are loving it. Although to us, the consumers who have to dish out $10+ every month to listen to our favorite songs, this deal might seem annoying, releasing content via a paid subscriptions on platforms that are supported by advertising, means higher royalty rates for them.

So what’s really to gain with this deal? A new subscription based service by SoundCloud is definitely in the works for the end of this year but it is still too early to know the fine details. The service will give subscribers access to exclusive Sony Music songs, and content from all of their artists world wide. According to a New York Times article SoundCloud’s free version is said to most likely a snippet of Sony’s music, along with unlicensed mashups, remixes, covers etc.

Are you ready to take the “next step” with SoundCloud and Sony?

SoundCloud also signed a licensing deal with Warner Music back in 2014.

– Yanilis Checo


Quick Question ;)

When do you most heavily use emojis/emoticons?


Share a funny/interesting story of yours where the use of emojis/emoticons was involved…

Help a sister out with her paper. I would like to hear from you all!

– Yanilis Checo


Digital Millennium Copyright Act is a United States Copyright Act that was signed in October of 1998 under the presidency of Bill Clinton. The DMCA Act was broken down into five “titles”

The act was essentially created to inform the treaties of the World Intellectual Property Organization (WIPO). The time this act was signed is significant because it created regulations to deal with the new Digital Age that the U.S. was facing during the late 90s, when the internet and technology were flourishing.

Title I:

Enforces the  World Intellectual Property Organization (WIPO) which heavily takes into account how technology advancements can challenge the Copyright Act.

Title II:

The Online Copyright Infringement Liability Limitation Act was created to have online service providers implement guidelines to deal with infringement online.

Title III:

The “Computer Maintenance Competition Assurance Act” allows those who are working on computer systems to temporarily copy information.

Title IV:

Includes six miscellaneous provisions inducing language, and “ephemeral recordings” which are an expedition to the Copyright Act used to facilitate transmissions amongst others.

Title V:

The “Vessel Hull Design Protection Act” protects the designs that are created to support content.

Access a PDF of the act here.

– Yanilis Checo




Apple Music v. Tidal

Apple Music or Tidal? The way we listen to music is changing. We all remember the LimeWire days were you hoped and prayed that the version of the song you had just downloaded A. didn’t contain a virus or B. wasn’t Bill Clinton voice. Today, whether we illegally download our music or not, it is hard to ignore music services like Apple Music, and Tidal who offer massive music libraries but at a cost.

These companies have entirely changed the way we listen to music.

In June of 2015 Apple launched their subscription based streaming service, Apple Music offering 30 million tracks and unique features like “Connect” which allows artists a two way street to communicated exclusive content with fans. So far Apple Music is only available on Apple devices for $9.99/month (there is speculation that the service will join other cellphone brands). Apple makes easy to keep your music library with you at all times, as it can be synched to your theory devices using the serve. And if you wanted to add multiple lines you can, a family subscription goes for $15/month.

Tidal was launched in March of 2015 and has been getting a lot of publicity as of lately for its recent deals. When Kanye West dropped his TLOP album he did it exclusively through Jay Z’s service causing the app to be #1 in the world! Tidal is partly unique in that it offers a  high-fidelity sound subscription which gives listeners the opportunity to hear their favorite songs in a way they never have before by using Free Lossless Audio Codec. This service costs $19.99 a month (regular subscription is $9.99/month). In an interview with Fader Magazine Jay Z explains how Tidal is designed to benefit the artist. He even mentions that the “downfall of the recorded music industry, is that free consumption. Music is not free, fundamentally” that is why he believes to dearly in the royalties charged for the streaming service. Recent news says that Jay Z is looking to sell Tidal, and one of the most interested companies is Samsung.

Apple Music, and Tidal, along with my other streaming services are all competing to lock in subscribers and it seems as if the only way to do so is by contracting big time artist. Having an artist work exclusively will your brand will force fans to have to subscribe at a cost to listen to the content. This will surely make for some interesting commotion but what will it men for use the consumer? Will we have to pay for multiple services or will there ever be just one music streaming service? Free or not?

– Yanilis Checo


It seems like everything Kanye West touches turns to a frenzy so it comes as no surprise that the release of his most recent album shook the internet upside down. On Valentine’s Day Kanye released his album titled The Life of Pablo (TLOP) via his personal website (for $20), and on Tidal, a music subscription-based streaming service owned by rapper Jay Z.

Immediately after the drop of the album TLOP, Tidal, and Kanye related news flooded the internet. Apple Music subscribers took onto their social media accounts to express their concerns about not having access to the album. Kanye cleared the air for everyone by tweeting:

Screen Shot 2016-02-23 at 1.55.07 AM

As a result, Tidal became the #1 app in the app store. Moments after releasing the album Kanye removed it from the web. In this short amount of time pirates were able to formulate illegal back ends to the album. In the just the first day after its release TLOP was dowloaded 500,000 times… illegally; enough downloads to be considered “gold” by the Recording Industry Association of America . A final copy of the album is said to come in “several days” as told by Tidal. My prediction… there is a strategy in place to have the album released 30 days after it was released, coincidentally around the same time everyone’s Tidal subscriptions will expire; Kanyegoers will to be forced to pay their first months subscription if they want to listen in on the album.

This release is just another example of how exclusivity by artists with music streaming services can change the way we listen to music entirely.

– Yanilis Checo